Seven Tips for Selling More CDs at Your Gigs
Author: Georgina Pearce
You can make money selling CDs and other merchandise at gigsbut not every band does it effectively. Here are some tips to make sure you do.
Set up a nice-looking display. Make your merchandise visually appealing and accessible. Use display stands, colorful signs, and lamps so people can see what theyre buying.
Offer a range of products. Offer all the CDs youve recorded, plus some other merchandise such as hats, t-shirts, bumper stickers, and other products advertising your band.
Table placement is key. Pick a high-traffic location for your CD table. Somewhere at the entrance to the main hall where everyone passes through where there is enough space to pass and where folks have time to browse is ideal.
Offer free gifts and discounts. Offer your CDs at a discount from the price you offer on your website. Offer a discount to customers who buy two CDs, or a hat or shirt with a CD.
Set the right prices. If you go too high, you wont get many buyers.
Mention your merch onstage. Tell customers not to forget to check out your CD table; point out where it is; and tell them what a deal theyre getting on the price.
Accept credit cards. Make sure you accept credit cards at your merch table, or you will definitely lose out on sales.Selling your CDs at a concert takes a little retail know-howbut not a lot. Most of the steps you should take to sell more are easy and common sense. Make it easy and tempting for customers to buy, and they will.About the AuthorG.Pearce works for Magellan Duplication. For more info on CD duplication and replication services visit
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